A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. 4. Not only will your ads get pulled, if you’re an agency operating on behalf of health care clients, this can make your agency look bad (Google will most likely notify you and your client of your misstep). Consumers who do not regularly use healthcare services ranked the message, "We will be there for you," much higher than other marketing phrases. 3. The highest volume & traffic terms for health and medical SEO. The survey was commissioned by Lavidge, a Phoenix-based advertising, public relations and interactive marketing agency, in conjunction with WestGroup Research, a large market research firm in the Southwest. All Rights Reserved. Marketing plays an important role in influencing consumer healthcare decisions. The top three words were "knowledgeable," "trustworthy" and "cost-effective." You'll find important categories with an example sentence to help show context for each word … Respondents were asked to rank a series of words by their effectiveness in healthcare messaging. Is COVID the Rx for the Pharmaceutical Industry’s Reputation? As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. There are 345 healthcare-related words in total, with the top 5 most semantically related being health, medicine, illness, nursing and care. I created this healthcare keywords list to be a jumping off point and to give some overall idea about the areas that people are really looking for the most, how people are searching in the medical and health industries, and possibly how you might leverage this info for your practice or company. Copyright © 2020 Becker's Healthcare. The least preferred statement was, "Your friends recommend us." A vocabulary list featuring healthcare. The outright winner was, "We will treat the problem, not just the symptoms." Why You Should Demand a Team of Healthcare Marketing Specialists, [Podcast] How Cleveland Clinic Helps Employers Create a Safer Workplace During COVID-19, [Podcast] Hospital Crisis Management and Healthcare PR in the Age of COVID-19, Why Healthcare Should Care about OTT Advertising. info@healthcaresuccess.com The enduring book, Confessions of an Advertising Man by David Ogilvy, was written in 1963, updated and released again in 1987, and released yet again as a new paperback and Kindle editions in 2012. Admittedly what you write for healthcare requires a more conservative approach than the hyperbole and open-field running that’s allowed in the retail world. Los Angeles - Chicago "[Patients] see a clear difference between 'knowledgeable' and 'smart,'" researchers wrote. Interested in linking to or reprinting our content? 1. You can get the definition(s) of a word in the list below by tapping the question-mark icon next to it. Home » Blog » Healthcare Marketing » 31 Amazing Words You Can Use in Healthcare Marketing, By Stewart GandolfChief Executive Officer. Since 2016 when this project launched, 3, 842 words/phrases have been crowd-sourced where we asked “What word(s) should we stop using or limit use of with patients and/or their families? While you don't need to understand the more technical, scientific, or medical language doctors and other healthcare providers use, it is helpful to know basic health-related vocabulary. Using words like “drugs” or “prescriptions” in your PPC campaign, for instance, could trigger Google’s automatic disapproval system. Touch a basic need and your words touch the individual reader. The healthcare information technology industry sometimes seems like a soupy swirl of buzzwords and acronyms, nebulously defined and poorly explained by those in the know. Words have the power to transform healthcare and if you don’t speak their language, they won’t hear you. But regardless of its questionable parentage, the words are creative fodder for effective and compelling healthcare marketing. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. All rights reserved. How? The "2017 Southwest Healthcare Marketing Report: Consumer Perceptions & Attitudes" surveyed roughly 500 consumers in the Southwest about their sentiments regarding healthcare advertising and marketing. Respondents were asked to rank a series of words by their effectiveness in healthcare messaging. Preferences differ between light and heavy healthcare users. © 2020 Healthcare Success, LLC. 1 hospital in each state for 2020-21, 66 hospitals postponing elective procedures amid the COVID-19 resurgence, Sanford Health CEO: I've had COVID-19, won't wear a mask as 'symbolic gesture', Florida COVID-19 fatalities data included man who died in motorcycle accident, 'Our backs are to the wall': Texas hospital to turn away COVID-19 patients with poor survival chances, Former Tennessee hospital CEO says he was asked to resign after participating in surgery, COVID-19 symptoms can be grouped into 6 clusters, UK researchers say, Neck gaiters, bandanas more harmful than not wearing a mask, Duke study suggests, 900+ Mayo Clinic workers diagnosed with COVID-19 in past 2 weeks, 10 best children's hospitals, ranked by US News, Trump signs executive orders on healthcare: 6 things to know, Meet the 13 members of Biden's COVID-19 task force, 10 best hospitals for cancer care, ranked by US News & World Report, Massachusetts hospital COVID-19 outbreak may be tied to employees eating together, Kaiser terminates employee that inappropriately accessed 2,756 patients' records over 8 years, 26 hospitals bringing back furloughed employees, Utah hospital stops conspiracy theorists attempting to sneak in, disprove ICU capacity claims, 42 hospitals closed, filed for bankruptcy this year, Sam's Club launches $1 telehealth visits for members: 7 details, 5 drugmakers have recalled metformin products after FDA warning, Ballad dismisses cardiothoracic surgeon who asked CEO to make incision on patient, 100 of the largest hospitals and health systems in America | 2020, New York hospital closes emergency department, Nurses accuse Georgia hospital of manipulating COVID-19 test results, Trump preparing healthcare executive orders: 4 things to know, Princeton HealthCare CEO teaches healthcare management course at Rider University, Miss USA says healthcare is 'privilege' during competition, CEO turnover for misbehavior up 36% worldwide, How to evaluate a telehealth platform today — a guide for IT, 8 Marketing Metrics Healthcare Executives Should Track, Managing the entire supply chain proactively in the new normal, Using Tech to Improve Patient Engagement in the New Normal, Influenza vaccination is more important than ever: To help, Immunization Action Coalition launches new mass vaccination resources website, How to gauge your hospital’s financial health, How to ADMINister Chronic Wound Care to Help Improve Patient Outcomes, 6 things health systems need in medication access technology, A commitment to collaboration and education — surgical robotics at Emory Healthcare, Using telehealth to manage chronic diseases, Crisis and collaboration in a digital age — what the pandemic response means for the future of healthcare, First COVID, now Medicare payment cuts will hurt American health care, 150 top places to work in healthcare | 2019, ASC Annual Meeting: The Business and Operations of ASCs, Health IT + Clinical Leadership + Pharmacy Conference, Spine, Orthopedic and Pain Management-Driven ASC + the Future of Spine Conference. Respondents lived across Arizona, California, Colorado, Nevada, New Mexico and Utah. All of the words on the two lists above—and many hundreds of other “power words”—are expressions of, or relate to needs of: So, the secret to creating the most engaging and effective health care marketing content is in using words that draw their power from a direct relationship with at least one of these needs.


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