2016/2017 Understanding Media The Extensions of Man Understanding Media - The Age of Total War 1860-1945. Marshall MacLuhan. By putting our physical bodies inside our extended nervous systems, by means of electric media, we set up a dynamic by which all previous technologies that are mere extensions of hands and feet and teeth and bodily heat-controls--all such extensions of our bodies, including Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. Like many reviews suggest, Understanding Media: The Extensions of Man is a difficult read because of McLuhan's rambles and lacking evidence to support his many ideas on media as an extension of who we are as creators and consumers of content, as well as his philosophy that the medium is more important than the content it produces. Understanding Media: The Extensions of Man “ Though this be madness, yet there is method in it. Terrance Gordon argues that “Understanding Media occupies a central place in McLuhan’s work” but also says that the book “defies summary” (“Editor’s Introduction” xiii). University. Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man.Among them were his predictions that the Internet would become a «global village,» making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national … Understanding Media. Reflection:In the first chapter of Marshall McLuhan’s book, Understanding Media, he talks about how the medium is the message.He first defines medium as “any extension of ourselves.” (p. 9) He then goes on to talk about how “the content of any medium is always another medium.” (p. Man has the power to reverberate the Divine thunder, by verbal translation. More recently, Nicholas Carr wrote that Understanding Media is “oracular, gnomic, and mind-bending” (1). Reading Grade: 95%. StuDocu Summary Library EN. Polonius in William Shakespeare ’s Hamlet , Act 2, Scene 2 This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Reading Understanding Media brings to mind the old line that Shakespeare’s plays are nothing but a bunch of clichés. McLuhan’s 1964 look at the impact of technology and communications on society is laced with phrases that have become fixtures of modern language, like ’Global Village’, ’Age of Information’ and ’The medium is the message’. Course. Book title Understanding Media; Author. StuDocu University. Academic year. Understanding Media: The Extensions of Man by Marshall McLuhan ©1964 CHAPTER 1 The Medium is the Message MARSHALL McCLUHAN In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in opera-tional and practical fact, the medium is the message. He believed that the message of electronic media foretold the end of humanity as it was known.

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